Quick take:
- Line will launch with 30 dApps by the end of January and plans to add 150 more by the end of the first quarter.
- The apps will be built on Kaia DLT Foundation’s layer-1 blockchain.
- Line boasts a daily active user base of 196 million mainly spread across far-east and south-east Asia, with the majority of its users in Japan, Taiwan, Thailand and Indonesia.
Japanese messaging giant Line has revealed its awaited app launch in January will include 30 in-app decentralised applications mainly for gaming and utilities. The announcement follows a growing trend where social media applications are integrating Web3 elements into their experiences using blockchain games.
Telegram has emerged as a leader in this aspect, with Notcoin, Hamster Kombat, X Empire and Catizen helping onboard some of the app’s 900 million users onto Web3.
Line’s in-app gaming apps will be built on Kaia DLT Foundation’s layer-1 blockchain, Sam Seo, the chairman of Kaia DLT Foundation said in a statement, adding that there are plans to add a further 150 dApps by the end of the first quarter.
Line’s massive daily active user base of 196 million mainly spread across Japan, Taiwan, Thailand and Indonesia will be able to interact with mini crypto gaming apps, decentralised finance apps and AI-powered chatting dApps.
“Games are the biggest portion,” Seo told CoinDesk. “The others are social apps, some DeFi and AI-based chatting dApps.”
This is not Line’s first foray into blockchain technology having previously launched an NFT marketplace in Japan in 2022. The company also rolled out its own branded NFT stickers, but with the NFT buzz fading amid “a complicated user interface”, Line is now introducing what seems to be working well for the likes of Telegram.
“NFTs are too complicated for the normal users. The ideas were good, but I think we needed to improve the UX and UI,” Seo said.
“Previously, the way that users and even creators were looking at NFTs was just as an investment tool, rather than a tool for ownership. I think that was a kind of mismatch between the intention and then the result.”
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