Quick take:
- Ubisoft will become a member of the Hedera Governing Council.
- As a council member, Ubisoft will operate a node on the Hedera network.
- Ubisoft is setting up a Hedera-dedicated track into the Ubisoft Entrepreneurs Lab.
Video game giant Ubisoft has just entered into a partnership with the HBAR Foundation to support the growth and launch of next-generation gaming on the Hedera network.
In this partnership, Ubisoft will become a member of the Hedera Governing Council, with each council member participating in network innovation, stability, and its continued decentralisation. As a council member, Ubisoft will also operate a node on the Hedera network.
Collaborating with The HBAR Foundation, Ubisoft is setting up a Hedera-dedicated track into the Ubisoft Entrepreneurs Lab, which supports startups on a global scale. Both companies will drive the success of promising projects and startups with monetary investments.
“Through this initiative, Ubisoft and the HBAR Foundation are forming a deep collaborative partnership, which recognizes the value proposition the Hedera network presents for the video games industry,” said Alex Russman, of the HBAR Foundation. “Ubisoft has been a pioneer in its engagement with distributed ledger technology, and the decision to directly engage with THF to enhance the support it provides to entertainment and gaming innovators provides tremendous opportunities for developers, startups and users alike.”
This is not Ubisoft’s first move into the blockchain space. In December, the gaming company faced backlash over the launch of its NFT project, Quartz. On Jan 28, Ubisoft was announced as a key investor in Frontier, a player-versus-player game NFT project.
Nicolas Pouard, VP at Ubisoft’s Strategic Innovations Lab has also been making headlines lately, with his controversial opinion that “gamers don’t get what a digital secondary market can bring to them.”
The announcement of Ubisoft’s partnership with The HBAR Foundation coincides with the mainnet launch of smart contracts 2.0 on the Hedera network. The network’s integration with the Hedera Token Service (HTS) provides flexibility, low cost fixed fees, scalability and carbon-negative transactions for the gaming industry beyond merely NFTs.
“At Ubisoft, we believe that the distributed ledger technology holds a key to the future of gaming by opening new opportunities for players to become true stakeholders of our games. The Hedera network offers a promising take on this technology, notably through its scalability, energy efficiency and innovative consensus mechanism.” said Didier Genevois, Blockchain Technical Director at the Ubisoft Strategic Innovation Lab. “We look forward to exploring with the Hedera ecosystem through our participation in the Governing Council.”
Since the announcement of this partnership, the price of the HBAR token has jumped almost 10% as of this writing.
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