Quick take:
- Alfa Romeo has announced its new Tonale SUV will be integrated with NFT and blockchain technology.
- The Italian automaker said the NFT technology will record vehicle data and generate a certificate showcasing maintenance history.
- The Tonale SUV uses a hybrid engine and marks the beginning of the end of Alfa Romeo vehicles with combustion engines.
Italian automakers are leading the way in the new age of NFTs and blockchain following Alfa Romeo’s latest announcement. The Turin-based carmaker announced Tuesday that its latest edition of the Tonale SUV will be integrated with the non-fungible token (NFT) and blockchain technology.
The auto manufacturing brand said it will use the technology to record data and generate certificates that will be used to assure the car’s maintenance history.
Alfa Romeo becomes the latest Italian automaker to jump on the NFT craze with its Tonale 2023 model, following in the footsteps of Lamborghini and Ferrari.
However, It become the first car maker to certify vehicles using NFTs and blockchain technology. Ferrari recently opened a department that will focus on exploring opportunities in the metaverse and NFTs. It is not clear whether certifying vehicle maintenance history using NFTs is part of its goals.
On the other hand, Lamborghini launched the first-ever space-themed NFT project that will feature carbon material flown into space.
Therefore, Alfa Romeo’s claim that the NFT and blockchain integration is a first-of-its-kind may be valid.
The company’s Tonale SUV is a subcompact hybrid model that will mark the beginning of the end for Alfa Romeo vehicles with combustion engines. The brand is planning to go all-electric by 2027.
“Digitalization is a key enabler of our metamorphosis. Tonale is the first car ever to keep a blockchain, non-fungible token. NFTs are based on the same distributed information logic that protects your Bitcoin,” Francesco Calcara, head of Alfa marketing and communication, said during a media briefing, adding that the car records all data on the blockchain.
The data recorded about the car’s life can have a positive impact on the residual value in the event of putting it on the market for resale.
One of the biggest advantages of storing data on the blockchain is that it is public, which means it is hard to forge. Therefore, it can be used to authenticate any form of data provided to verify the history of an item.
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