Quick take:
- Havas Group will build its 69th village in the Sandbox’s metaverse.
- The global advertising and public relations giant already has 68 physical villages and is present in 100 countries.
- The company’s virtual village will be the destination for conferences, events, concerts, client presentations, and product launches, among others.
Media and advertising company Havas Group has become the latest global brand to leap into the metaverse. The company has announced plans to build its 69th village in the 3D virtual world.
At Havas, a village is a concept that brings all communication disciplines once roof, including social media, web advertising, direct marketing, media planning and buying, among others.
Havas is physically present in 100 countries and has 68 physical villages across the globe. The company plans to use the virtual village as a destination for conferences, events, concerts, client presentations, and product launches, among other use cases.
Havas will leverage the use of programming, exclusive content, connected animation and gamification to provide the highlighted services in the metaverse.
The company is taking the business of advertising to the metaverse after purchasing a virtual plot in The Sandbox, the second-largest digital land platform.
The Paris, France-based ad firm operates in three business verticals, including creative, media, and health & wellness communication. The purpose of launching a virtual village is to help brands successfully launch their projects in the metaverse.
Commenting on the announcement, Yannick Bolloré, chairman and CEO of Havas Group highlighted the unique opportunity that the metaverse creates for the communications sector and to brands.
Bolloré said that brands can use the immersive world to create a stronger bond with their customers, explore exciting original and meaningful experiences, or reach out to new target audiences, among several other applications.
He called the new virtual village a “meta-flagship” for the group, drawing “all our engaged communities together in an enriched extension of our bricks-and-mortar Villages.”
On the other hand, the Group’s global chief HR officer, Céline Merle-Beral, thinks the metaverse could also be a great source of talent.
She said organisations looking for creative and innovative profiles with advanced skills in tech and data could hunt talent in the virtual world, adding that Havas is banking on it to deliver.
“In doing so, the Group is enhancing its employer brand, offering an enriched candidate experience, and breaking new ground in our campus management strategy,” she added.
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