Quick take:
- The platform will create exclusive NFTs for a range of artists across WMG’s catalogue of music.
- OneOf mints NFTs that are up to two million times more energy-efficient than other platforms.
- The platform is designed specifically for the music community.
Warner Music Group (WMG) has just announced its partnership with OneOf, a green NFT platform for the music community. This partnership will see the platform create exclusive NFTs for a range of artists across WMG’s catalogue of music.
Built on the Tezos blockchain, OneOf claims that its NFT mints are up to two million times more energy-efficient than its competitors. Specifically designed with the music community in mind, OneOf offers various forms of NFTs ranging from collectible and generative PFPs, to music royalties, and real life experiences.
“From collectibles to music royalties, NFTs and Web3 represent the pulse of consumer demand and an exciting future for the music industry,” says Lin Dai, OneOf CEO. “We are thrilled to partner and innovate together with Warner Music Group and use our cutting edge Web3 technology to bring their iconic labels and world-renowned artists to the next 100 million fans on blockchain.”
OneOf was first announced in May 2021, and is backed by legendary American record producer Quincy Jones. Since going live in September 2021, it has launched NFT collections with artists major and independent artists including Doja Cat, Whitney Houston, Alesso, The Game, Chief Keef, Pia Mia, and more.
In December, an NFT of a previously unreleased recording of 17-year-old Whitney Houston singing was sold for $1 million, the highest-priced NFT auctioned on the Tezos (XTZ) blockchain.
“Web3 is a massive leap forward in technology: it will expand the scale and scope of both human and machine interactions far beyond what we can imagine today,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, Warner Music Group. “Partnering with OneOf, a leader in the emerging technology space of Web3 and NFTs, gives our artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy. We’re excited to see what’s possible.”
Warner Music Group is home to influential singers, songwriters and brands that are shifting global cultures. The company houses iconic labels such as Atlantic, Warner Records, Elektra, and Parlophone – with a roster of popstars such as Ed Sheeran, Dua Lipa, and Lizzo.
OneOf has recently announced a three-year collaboration with the GRAMMY Awards as well as partnerships with iHeartRadio and MusiCares.
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